Content-on-Demand

The world of Content-on-Demand changes everything by letting you now use content to support your members. How?

You can offer your members customized viewing with a combination of scheduled programs, streaming to a computer, downloading podcasts, or pre-ordering shows to create their own schedule.

You can reward your members with more of what they really want – flexibility and content – as a way to support your different membership levels.

You can give your underwriters new opportunities to reach more eyeballs in different and measurable ways.

What this could mean – for your viewers, for your underwriting opportunities and for your station, truly is a new paradigm… a whole new way to think about the “more” of public broadcasting.

Underwriting Competition

Underwriters and sponsors are comparing your ability to capture and retain “eyeballs” to what your competitors can offer. As the industry around you is able to expand this audience with multiple forms of delivery, underwriters will expect the same of you.

Underwriters will also need invoices and paperwork that support the multi-platform model, with efficiency and accuracy.

IT-Based Broadcast environment

Doing more with less is not just about managing your bottom line. It’s also an opportunity to re-direct your budget to the area that matters most – funding of programming.

Your competitors understand this, which is why the move to unified IT-based environments is on. Achieving efficiencies in operations will allow them to fund the content creation and delivery that attracts larger and more diverse audiences.

The new BXF standard developed by SMPTE is just the beginning. Once all components of the broadcast environment can easily communicate via a common standard, the growing “station in a box” concept will become a money-saving edge in the competitive world of broadcasting.

How does BroadView help? Starting with our open, standard-based development platform, we have developed a true Windows product that has legs for the future. As well, BroadView has always been an advocate for developing common standards, and open based systems.